One of the quickest ways to grow a brand these days is to sell on Amazon. But here’s the hard truth: if you don’t protect your brand name, someone else can. That’s why trademark registration is not only important, but necessary.
This full guide will teach you everything you need to know as an Amazon seller in India, from why you need a trademark to how to register it, how much it will cost, how long it will take, and useful tips.
Why Amazon Sellers Need a Trademark
If you’re selling on Amazon without a registered trademark, Amazon does not allow you to register as seller; you’re building a business on rented land.
Here’s why trademark registration matters:
1. Brand Protection
A trademark legally protects your brand name, logo, and identity. Without it, anyone can copy your listing or brand name.
2. Amazon’s Brand Registry
You can only get into Brand Registry on Amazon if you have a trademark that is registered or applied for. This gives you:
Control over lists of products
Guarding against fake sellers
Access to A+ content and tools for branding
3. Ownership by law
Under the Trade Marks Act of 1999, registering a trademark gives you exclusive rights all over India.
4. Asset for a Long Time
You can license or sell your trademark as an intellectual property asset.
What Can You Trademark as an Amazon Seller?
You can apply to have a trademark registered for:
Brand Name (the most important thing), Logo, and Tagline
Name of the product (if it’s unique)
Parts of the packaging (in some cases)
Types of Trademarks Relevant for Amazon Sellers
- Word Mark (Recommended) – Protects your brand name regardless of style
- Logo Mark – Protects design/logo
- Combination Mark – Name + logo together
👉 For Amazon sellers, a Word Mark is usually the best choice.
How to Register a Trademark in India, Step by Step
Step 1: Search for a trademark
Check to see if your brand name is already taken before you apply.
You have to:
Look for similar names
Stay away from trademarks that are the same or very similar to each other.
Tip: Even a name that sounds a little bit like another one can be turned down.
Step 2: Pick the Right Class
There are 45 different classes of trademarks in India.
For people who sell on Amazon:
Class 3: Makeup
Clothes are in class 25.
Class 30: Food items
Class 35: Services for e-commerce and retail
👉 Choosing the right class is very important for getting approval.
Step 3: Get your papers ready
Name of the applicant (individual or business)
Address for Business
Logo (if you have one)
Form TM-48 signed (permission)
Proof of identity (Aadhaar or PAN)
Optional MSME Certificate (for lower fees)
Step 4: Submit Your Trademark Application
You can file:
Through the IP India portal online
Or by hiring a professional
You get a TM number when you file, and you can start using ™ right away.
Step 5: The Trademark Office looks at it
The registrar looks at:
Trademarks that are alike
Following the law
You might get:
Accepted → Goes ahead
Objection → Needs a response
Step 6: Publishing in the Trademark Journal
If your trademark is accepted, it will be published.
People can object within four months.
If there is no opposition, it goes to registration.
Step 7: Get a Certificate of Trademark Registration
If there are no more objections or oppositions:
You have the right to use the ® symbol.
Good for ten years
Timeline for Trademark Registration
| Stage | Time |
| Application Filing | 1–2 days |
| TM Number Issued | Immediate |
| Examination | 1–3 months |
| Publication | 4–6 months |
| Final Registration | 8–12 months |
👉 You can start selling and apply for the Amazon Brand Registry once you have the application number
Cost of Trademark Registration in India
Government Fees
- Individual / MSME: ₹4,500
- Company: ₹9,000
Professional Fees (Optional)
₹500 – ₹3,000 depending on the service provider
👉 Many sellers choose professionals to avoid rejection
Common Mistakes Amazon Sellers Make
1. Choosing Generic Names
Names like “Best Shoes Store” are not registrable
2. Skipping Trademark Search
This leads to objections and delays.
3. Wrong Class Selection
Can make your trademark useless for your business.
4. Not Responding to Objections
This can lead to abandonment.
Amazon Brand Registry and Trademark
You need the following to sign up for Amazon Brand Registry:
An active application or registration for a trademark
Brand name that matches your Amazon listings
Trademark filed in the right class
After approval, you get:
Tools for protecting brands
Better listings
More chances of getting a higher rank
Should You Do It Yourself or Hire Someone?
You can file on your own, but here’s the truth:
Trademark laws are very complicated.
Mistakes can set you back months.
Legal responses are needed for objections.
👉 If you really want to make money on Amazon, it’s usually worth it to get professional help.
How estartup bharat Can Help
If you want a smooth and hassle-free trademark registration process, working with experts makes a big difference.
estartup bharat helps Amazon sellers with:
- Trademark search & analysis
- Class selection
- Application filing
- Objection handling
- End-to-end support
This reduces rejection chances and saves time.
How estartup bharat Can Help
If you want a smooth and hassle-free trademark registration process, working with experts makes a big difference.
estartup bharat helps Amazon sellers with:
- Trademark search & analysis
- Class selection
- Application filing
- Objection handling
- End-to-end support
This reduces rejection chances and saves time. Last Thoughts
It’s a big risk to sell on Amazon without protecting your brand.
Registering a trademark is not only a legal step; it’s also a business decision that will help your business grow in the future.
Get started early, pick the right name, and register it the right way
A Quick List for Amazon Sellers
✔ Search for a trademark
✔ Choose the right class
✔ File an application
✔ Get a TM number
✔ Apply for the Amazon Brand Registry
ALSO READ :- COMPLETE PROCESS TRADEMARK REGISTRATION IN INDIA
Frequently Asked Questions (FAQs)
1. Is trademark registration mandatory for Amazon sellers in India?
No, it’s not legally mandatory to sell on Amazon. However, without trademark registration, you won’t get access to Amazon Brand Registry, and your brand remains unprotected from copycats.
2. Can I sell on Amazon without a trademark?
Yes, you can start selling without a trademark. But you won’t have brand protection tools, and other sellers may hijack your listings or copy your brand name.
3. Can I use ™ before getting a registered trademark?
Yes. Once you apply for trademark registration, you can start using the ™ symbol. The ® symbol can only be used after full registration is granted.
4. How long does trademark registration take in India?
Typically, it takes around 8–12 months for full registration. However, you receive the application number within 1–2 days, which is enough to apply for Amazon Brand Registry.
5. What is the cost of trademark registration for Amazon sellers?
Government fees are ₹4,500 for individuals/MSMEs and ₹9,000 for companies. Additional professional fees may apply if you hire an expert.
6. Which trademark class should Amazon sellers choose?
It depends on your product category. For example:
- Clothing → Class 25
- Cosmetics → Class 3
- Food items → Class 30
Choosing the correct class is very important for approval and protection.
7. Can I register both brand name and logo together?
Yes, but it’s better to register the brand name (Word Mark) separately. This gives broader protection compared to only registering a logo.
8. What happens if my trademark application is rejected?
If rejected, you may:
- File a reply to the objection
- Attend a hearing
- Reapply with a better name
Proper filing reduces chances of rejection.
9. Can two sellers have the same trademark in India?
No, identical or confusingly similar trademarks in the same class are not allowed. That’s why a proper trademark search is essential.
10. Do I need a business registration to apply for a trademark?
No, individuals can also apply. You don’t need a company to start trademark registration.
11. Can I apply for Amazon Brand Registry with a pending trademark?
Yes. Amazon accepts pending trademark applications (with TM number), so you don’t have to wait for final registration.
12. How long is a trademark valid in India?
A registered trademark is valid for 10 years and can be renewed indefinitely.
13. What if someone copies my brand on Amazon?
If you have a trademark and Brand Registry, you can report and remove infringing listings easily. Without it, action becomes difficult.
14. Is trademark registration a one-time process?
It’s not just filing once—you must also:
- Respond to objections (if any)
- Monitor for infringement
- Renew every 10 years
15. Should I hire a professional for trademark registration?
While you can apply yourself, professionals help avoid mistakes, handle objections, and ensure faster approval. Services like Estartup Bharat can simplify the entire process.
ALSO READ :- Trademark Registration Cost in India 2026